Marketplace finances and unit economics

The "Finance" tab in the "Marketplaces" section shows how much you actually receive from each order and product.

How it works

• Data. The marketplace's actual charges and deductions are loaded every 6 hours; the "Refresh now" button updates the selected marketplace or all of them at once. The order commission becomes the actual one. For Wildberries, the first load from the weekly report takes a few hours, and orders are not delayed in the meantime.
• Totals. At the top: revenue, marketplace deductions, cost, profit and margin for the period.
• "By order". Marketplace, shipment number (a link to the order), revenue, deductions, cost, profit, margin. Click a row to see "Breakdown".
• "By product" (unit economics). Sold and returned, revenue, deductions by type (commission, logistics, storage, acquiring, advertising, penalties), "Payout", cost, profit, margin and profit per unit. Loss-making items are highlighted in red, with a "Loss-making only" filter and CSV export.
• "Charges without an order". Storage, advertising and subscriptions go on a separate line, "Not linked to a product". They are included in the total but are not spread across products.
• If a product's cost is unknown, profit is not calculated (a dash is shown). Fill in the cost in the product card.

The key needs permissions for financial data: Wildberries: "Finance", Ozon: "Report" or "Admin read only", Yandex Market: "Order processing and delivery". Megamarket and Avito do not provide financial reports through their API.

FAQ

How is this different from "Analytics"? This shows marketplace data; in Analytics, marketplace orders are part of the overall picture by channel.

Why does profit differ from what I expected? Until reconciliation with the report, the commission is estimated using your percentage and fixed fee.

If something is wrong

The table is empty: the key lacks financial permissions, or less than 6 hours have passed since connecting. Open "Check permissions".